Make quick, immediate visual impressions on potential customers. Larger than brochures and flyers and smaller than billboards, posters that feature a compelling message and provocative design boast drawing power.
Offer continuous exposure. People will see your posters for as long as you leave them hanging, though there is wisdom in not allowing them to stay up so long that people begin to tune them out.
Are capable of reaching a wide audience, especially in high-traffic areas where many people are likely to see them.
Are more affordable than some other advertising methods, especially ads placed in newspapers and magazines. Here, an ad can cost from $500 to $20,000 or more. The cost of a “poster run” will obviously depend on size, quantity and any special modifications. But when they're purchased in bulk, posters can cost only a few dollars each. The affordability factor can make posters conducive to an ongoing campaign, in which a new message is featured every month.
Create symmetry with other marketing initiatives to reinforce your corporate identity. In fact, posters ought to be used to create such symmetry insofar as your company's colors, logo and messages are concerned. Your customers should see similarities between the look, feel and messages on your website and other marketing collateral and those on a poster.